How to Choose the Right Promotional Merchandise for Your Audience, Event, or Budget
Choosing the right merchandise can feel overwhelming. With thousands of options and countless suppliers, it can be difficult to know what will resonate with your audience or support your campaign goals. A structured approach makes the process easier—and BrandGenie automates most of it.
1. Start with your audience
Who are you targeting: staff, customers, students, donors, or event attendees? Their age, environment, and preferences influence product suitability. For example:
- Students prefer tech accessories, stickers, or lanyards.
- Corporate teams value quality drinkware and apparel.
- Outdoor audiences respond to hats, coolers, or towels.
2. Define the purpose of the merch
Driving awareness, rewarding loyalty, launching a new product, or supporting an event? The purpose determines which categories perform best.
3. Set your budget early
Budget drives quantity, decoration method, and material choice. Brandgenie automatically filters for products that deliver the best value within your price range.
4. Consider the environment and longevity
Will the item be used indoors, outdoors, at the beach, on a worksite, or in the office? Relevance increases usage and brand exposure.
5. Visualise before you decide
Seeing a realistic mockup is one of the most powerful ways to validate your choice. Brandgenie generates instant artwork previews, helping you compare multiple items quickly.
Brandgenie makes selection simpler
By analysing your audience, purpose, and budget, Brandgenie recommends targeted merchandise options and provides instant mockups—enabling faster, more confident decisions.
