Our Branding Methods

At Brandgenie, we offer a variety of decoration techniques for custom merchandise. To keep things simple, you'll find the most commonly available options listed on each product.

Screen Printing

Ideal for bold logos and high-volume orders. Screen printing delivers strong colour coverage and excellent durability, making it a popular choice for apparel, bags, and event merchandise.

Embroidery

A premium option for uniforms, caps, and polos. Embroidery adds texture and longevity, giving your brand a professional, high-quality finish.

Digital Print

Perfect for detailed artwork, gradients, and photographic designs. Digital printing allows full-colour branding with fast turnaround and minimal setup.

Pad Printing

Best suited to small or irregular surfaces such as pens, tools, and tech accessories. Pad printing ensures crisp logo placement where other methods aren’t practical.

Laser Engraving

A refined, permanent branding solution for metal, wood, and coated surfaces. Laser engraving delivers a subtle, premium look that won’t fade or wear off.

Debossing & Embossing

Create a tactile impression by pressing your logo into leather, paper, or soft-touch materials. Ideal for notebooks, compendiums, and executive gifts.

Colour Transfers

A flexible option for complex logos on apparel. Colour transfers allow detailed artwork to be applied cleanly across a wide range of fabrics.

Sublimation

Best for all-over, full-colour designs on polyester garments and hard-coated items. Sublimation inks become part of the product itself, meaning no cracking, peeling, or fading.

Imitation Etch

Designed to replicate the look of etched glass without the cost. Commonly used on drinkware for a clean, understated finish.

Wrap Print

Designed for maximum brand visibility. Wrap printing allows artwork to run around the full circumference of an item—commonly used on drinkware, bottles, mugs, and select packaging. It’s ideal for bold designs, patterns, or messaging that deserves more space than a single print area allows.

How Brandgenie Makes It Easier

Rather than forcing you to choose blindly, Brandgenie considers:

  • Product material and shape
  • Logo complexity and colour requirements
  • Budget and order quantity
  • Production speed and delivery timelines

The result? Decoration options that actually make sense for your merch—without guesswork. If you’re unsure which branding method is best, Brandgenie will guide you to the right choice before you commit.